It may be the technological age, but that doesn’t mean your building can go without a sign. In fact, some studies suggest that a big, eye-catching sign outside your place of business can actually do more for attracting customers than a Twitter account!
But what if you don’t know how to style a great sign? Or what if you’re overwhelmed by the sheer number of possibilities? Here are four tips for narrowing things down, choosing your signage wisely and installing it in a way that will make all pedestrians look twice.
1: Pick A Theme
Close your eyes and imagine your ideal sign. What kind of impression does it make? Does it look sleek and modern with gleaming chrome, or is it constructed of folksy wood that inspires feelings of friendliness and charm? Choose a single theme that will serve as the foundation for all your future design decisions. When you get stuck on details, you can always just circle back to the question, “Does this fit the image I’m trying to project?”
2: Choose A Material
In the same vein as the above, it’s important to choose a material type that sends the right impression of your brand. Physical longevity is another concern. If the signs are going outdoors, you should consider things like weather patterns, precipitation levels and the likelihood of vandals. How long will a timber sign last in a rainy climate? Will steel in a bad neighborhood tempt taggers?
3: Make A Budget
It’s easy to go overboard in the flush of creation, but remember that even the best signs are still only a small part of your overall marketing strategy. Generally speaking, it’s best not to exceed 20 percent of your advertising funds on signs. This includes design, manufacturing and installation.
4: Consider Upkeep
How much maintenance will be required by your signs? How much maintenance can you afford? LED light screens only need cleaning every once in awhile, but paint needs to be refreshed and billboards need to be re-papered. If your sign is on top of a building or attached to a huge pole, you’ll also need to consider the costs of hiring a professional to climb up there and service it.
These are just a few important things to keep in mind when ordering signs for your office or business. Visit prioritysign.com to learn more about signage design and implementation.